Title :THE CARS OF THE RISING SUN
Publisher Ilinga Books
Author Gavin Farmer
Binding :Hard Bound
Pages : 235 pages
Number of photos: Illustrated
Dimensions :29 x 21 cm
ISBN :9780980522969
Book Condition NEW
Language English
Country of
Publication: :AU
Availability: IN STOCK
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ABOUT
::-When
the first Japanese cars arrived in Australia several people in
the local media promptly dubbed them "Jap crap" It was
disrespectful and wildly inaccurate but when you're seeking a
headline why let facts get in the way?
As it turned out, they were anything but-they were far better
assembled, painted and kitted out than the mostly English
medium-sized cars that were popular on the Australian market
at the time.
The first to arrive was the ubiquitous little Datsun Bluebird
in late 1960. The man behind the venture was Sie Laurence
Hartnett, formerly MD at Holden Plans were small to begin but
they soon had to be upgraded as sales grew rapidly. After all,
the Deluxe version (by far the most popular) had a
heater/demister, radio, carpets, reversing lights and toolkit
as standard equipment!
Soon, others followed into the fertile Australian market,
Toyota and Mazda being the next to explore our market, and
then Isuzu, Prince, Mitsubishi entered with Honda and Hino a
couple of years later and the last was Subaru. Since then they
have gone on to conquer the world.
Cars of the Rising Sun plots the course of each of the
Japanese manufacturers for the period 1960 through to 1974 or
1975 depending on when the model changeover took place. It was
an exciting time in the automobile industry as the rest of the
world struggled to come to terms with the rapid advancement of
the Japanese particularly against the English makes whose
products were really sub-standard in so many ways.
This book deserves a place on the shelf of
every car enthusiast as it exposes the cars for what they
were at their time in
history. Today those cars labelled as Jap crap
are very collectable with a growing band of enthusiasts
looking for examples to restore.
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